Regarding the actions inside a website, the user has the power of decision. After all, they are the ones that do the clicking with their mousses, therefore, they decide everything. When a user lands on our page they must have a pleasant, simple and useful experience. If the page loads slowly or incorrectly, it is not shown properly in their browser, or if it is not intuitive because the elements are not easy to find, the users will have a very bad experience and avoid to ever set click again on our portal.