Among the best available promotional products, custom mugs and promotional drinkware in general, occupy an important position due to their proven cost-effectiveness, convenient functionality for customers, attractive canvas possibilities to share brand messages, as well as their durability, versatility, and large popularity. Mugs are used for drinking and people drink beverages all the time, right? No wonder they work so well!
However, none of these statements come from hunches or assumptions. Good advertising is more a science than a gamble these days and we know what works based on testing and results. The following are a few considerations concerning mugs and other drinkware that should be considered to take full advantage of what these fantastic promotional tools can provide; all the cited data is based on a study made in 2006 by the Advertising Specialty Institute (ASI).
53% of US consumers own promotional drinkware.
That’s one out of every two people! That is why there seems to be always a branded mug in many offices and homes even though suburban and rural consumers are more likely to own logoed drinkware than people in large cities are. However, mugs are a mobile form of advertising with huge potential and that is why they remain relevant and are the preferred choice for gifts at conferences, tradeshows, fundraisers, other events, as well as thoughtful presents for visitors and employees.
People keep them for months.
A well-designed mug can stay at a person’s desk for a long time. In average, people keep their mugs for 8 months and on top of that, they typically give them away once they do not want them anymore. That means that the lifespan of a good mug is exceptional if we consider the great value they provide in terms of marketing reach.
Usefulness is key.
Attractiveness is important in marketing. However, in terms of impact, usefulness triumphs over attractiveness by a ratio of at least 5 to 1. If a marketing tool is useful to the prospect, it increases the familiarity of that person with the brand since they probably will be exposed to the same message more than once. In the case of printed mugs, they are a versatile item since people not only use them for drinking but also use them as penholders or flower jars.
Give a person a mug and you’ll reach their entire circle!
In marketing, impressions are important and promotional mugs receive a lot of impressions during their average lifespan. Any mug owned and used by a potential client or valuable consumer will inform about the brand existence and message to the entire network of that person every time they use the item in public.
In addition, and you will probably be surprised, branded mugs, in particular, provide more effective advertising than radio and television spots. A study showed that 57% of people were able to recall the advertiser on a mug, versus 32% of radio and 28% of TV. High-Quality promotional drinkware simply leaves a good and lasting impression in people’s minds.
Miniature billboards which worth every penny
Compare the small investment required to order a few branded mugs with the cost-benefit offered by other promotional items of similar longevity and the inexpensiveness and effectiveness of drinkware will not disappoint. It provides a fantastic and versatile media for interaction between companies and their targeted market, shares messages across with a wide reach, all of which offers a great return of investment.
Marketers use them because they work and they work because people find them useful.