It is not enough to build your own website for your product, service or business. Every day, thousands upon thousands of websites are being built and set up. Each website competes for the share of the pie in Google ranking.
Statistics show that it takes between 6-15 seconds for a web visitor to decide whether or not to stay in the website and learn more about the product or service. This is why website copy is very important to focus on when building your website.
Why you need good website copy?
- To sell products and services
Engaging and compelling website contents can make the web viewer remain and read the other webpages and compel him to purchase products or accept your service offerings. A lousy and boring website copy can adversely affect conversions since web visitors are smart to spot the sizzling copy from the mediocre web contents.
- To establish relationship with clients and customers
It takes a while to build a strong following and establish good relationship with clients and customers. Web traffic may come from Google searches or via social media buzz. Either way, it is your responsibility to make sure that web visitors are captured through pop-out squeeze page that offers freebie or free eBook in exchange for their email addresses. You can then build a mailing list that can nurture the relationship through newsletters, sales letters, updates, and news about your business. A friendly, conversational, personalized, and warm writing voice in your web content can win the hearts of your prospective clients.
- To build your brand and online reputation
This reason is very important as this can make or break you and your business. As soon as you begin crafting your brand, you need to take the best of care to preserve and protect your online reputation. Through words of your website contents, you are portraying your business as a credible and trustworthy brand. There should be no spelling and grammatical errors in your website copy. It is best to hire a professional copywriter for your business as regular writers won’t do the trick of converting web visitors into loyal customers.
Stay tuned for more blogs and articles that can help you in your startup.